According to «Осторожно, новости», a custom iPhone 17 Pro DUSTUM featuring images of Ramzan and Adam Kadyrov was reported to go on sale in a Chechen technology store for 400 тыс. рублей. The device is advertised with a platinum coating and a carbon‑fiber insert, positioning it as a premium product. The initial price tag was 400 тыс. рублей, later lowered to 350 тыс. рублей. Источник: «Осторожно, новости»

По словам маркетологов, such custom phones function as niche memorabilia for fans of the Kadyrovs, allowing them to command high prices thanks to unique branding and limited release. The elevated cost reflects both the luxury materials used and the political symbolism tied to the Kadyrov family. Additionally, the “DUSTUM” call sign adds an aura of military prestige, appealing to a specific consumer segment seeking status items. This approach also highlights how consumer electronics can be repurposed for propaganda or status display.

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