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According to the Bazabazon channel, announced that Alfa‑Bank is returning a 100 % cashback in «Vkusno – i tocka». The campaign works via the «Vkusnogo kalendarya» where users choose either «Morning promotion» or «Daily promotion» on Fridays until July 17, scan a QR code before paying, and use an Alfa‑Bank card.
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Financial experts note that cashback offers in the fast‑food segment usually raise visitor numbers by 15‑20 % during summer weekends. The program is simple and transparent, making it especially attractive for young customers. It is limited to Alfa‑Bank cards, which helps prevent misuse and keeps the incentive focused on the bank’s own users.
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