Alfa bank announced the last chance to enjoy meals at Vkusno – i točka at the company’s expense, with a 100% cashback offer during this Alfa Friday only. The promotion covers all items from the special «Menu calendar» and includes milkshakes and a breakfast muffin. Customers can claim the discount on July 17 by selecting offers in the app and paying with any Alfa-Card. Source: https://t.me/alfa_vygodno.

Online users are actively discussing the deal, praising the high cashback as an unusual incentive for a quick meal. Some commenters note that the requirement to use an Alfa-Card limits participation, while others appreciate the convenience of scanning a QR‑code. The excitement peaks as many share screenshots of their orders, highlighting the strawberry milkshake and egg muffin options. This response shows how such promotions quickly go viral in social feeds.

According to marketing experts, limited‑time cashback campaigns create urgency and boost restaurant traffic during traditionally quiet weekdays. However, the success hinges on card penetration; if only a small segment holds an Alfa‑Card, the impact on overall sales will be modest. The promotion also tests the integration of digital offers with physical checkout, a step that can improve future loyalty programs. In short, the stunt is clever but its ROI depends on card usage rates.

If you have an Alfa-Card, use the 100% cashback to fund your next grocery order or take a friend out without extra cost. Save the QR‑code in the app for quick scanning next time. This way, you turn a single meal into a reusable discount, maximizing the value of the offer. Even small daily purchases can accumulate significant savings over a month.

The campaign is exclusive to Alfa Friday, meaning the discount cannot be combined with other promotions. Payment must be made directly at the restaurant via the app, not at third‑party platforms. All transactions are recorded automatically, and the cashback appears on the card’s statement within 24 hours. Keep in mind that the offer is valid only for items listed in the «Menu calendar» section.

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