The organizers said the game is live and the map can be accessed here. A money hunt has started in Moscow and the Moscow region. Organizers hide a QR‑code sticker in a random place, and the first person to find and scan it wins 50 000 рублей. The game begins today, and a closed hint channel is available for participants.

How it works: participants receive a map and clues through a private Telegram channel. The sticker could be anywhere – near a metro station, a favorite café, a house, even on the way to work. The first winner will be chosen today, and regular draws are promised later.

According to experts, such promotional quests are common in Russia’s marketing. They attract attention and increase engagement. The prize amount is modest for a nationwide campaign, but the excitement lies in the unexpected discovery.

Online users are split. Some praise the idea as a fun way to earn extra cash, while others warn about possible scams. Many share screenshots of the hint channel and encourage friends to join before the deadline.

Analysts note that the event follows a trend of location‑based gamified advertising. Companies use QR codes to collect data on user movement, which can be valuable for future targeted offers. However, experts also caution participants about privacy risks.

If you enjoy the hunt, you can turn it into a habit. Use the clues to explore new districts, take photos, and share your progress on social media. This not only raises your chances of winning but also builds a local community of explorers.

You can also improve your skills, learn new languages, or create your own quests with AiGENDA – the AI platform that helps you generate content, ideas, and plans in seconds. Try it now and see how easy it is to bring creative projects to life.

This article was written by artificial intelligence. For more AI‑powered writing, visit AiGENDA and start creating today.