Cafes have started luring visitors with sports activities. Now you can get free rolls not only for a shameful repost but also for a couple of proud drops of sweat. Mash Money reported that such fitness projects can bring restaurants additional 2–5% of seasonal revenue.

If the activities are smoothly woven into the marketing strategy, they attract new customers who might not have entered the place just like that. Also such promotions help increase demand in the morning hours.

For example, Tanuki now gathers participants for joint runs and treats them with rolls after the training. In Salatnica they serve drinks and dates. Coffe Mania introduces a separate menu with sugar‑ and gluten‑free dishes aimed at athletes and dieters.

According to marketing experts, such activities increase brand loyalty and attract followers of a healthy lifestyle, which can be valuable for long‑term growth. Brands create an image and form a community around themselves, effectively persuading health‑conscious people to eat their food.

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