According to the channel SuperRu reported, the iconic Russian pop group Na‑Na has been officially declared “retired” after 35 years on stage. The comment described the musicians as “self‑confident peacocks” and suggested the group should cease performances. Only two former members of the original lineup are still active: Vladimir Politov and Vyacheslav Zhelebin. A new video of their latest show went viral, but instead of a wave of nostalgia, it triggered a chorus of calls to send the group to the pension fund. The post even asked readers to share their opinion on whether the group should continue.
In the 1990s Na‑Na were a national phenomenon, comparable to Western boy bands like the Backstreet Boys. Their single “Faina” dominated discotheques, and the accompanying music video was pulled from the air because it was deemed too provocative for the era. Despite being three and a half decades old, the group still surprises fans with occasional performances, keeping a piece of the “golden age” alive. The remaining members claim the love of older generations, especially mothers who still recognize their names from the Soviet pop scene. The contrast between their glorious past and the present calls for reflection on how long pop icons can remain relevant.
Public reaction to the retirement announcement has been split. Some users argue that the stage should be given to new artists, emphasizing the natural cycle of music trends. Others defend the veterans, saying their energy still lights up dance floors and that age cannot diminish artistic value. A third segment of readers expressed indifference, noting that the group’s fame belongs to history rather than today’s charts. Overall, the discussion mirrors broader debates about preserving cultural heritage versus encouraging fresh talent in Russian pop culture.
According to music industry experts, the longevity of Na‑Na highlights a specific feature of Russian show business: a strong emphasis on live performance and personal connection with audiences. Experts say that the group’s continued appearances are a commercial decision, as live shows still bring in revenue even in the digital streaming age. They also note that the backlash against the retirement rumors may stem from a societal reluctance to see older artists disappear from public view, especially when they still deliver a decent product. The phenomenon also demonstrates how nostalgia can be both a blessing and a curse for veteran performers, keeping them in the spotlight while limiting space for newcomers.
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