announced VTB its annual Family Day for Private Banking clients. This year’s summer festival drew inspiration from Alice in Wonderland, transforming The Rink in Skolkovo into a world of fairy‑tale and magic. Over 20 master classes and tournaments—from cooking and chess to padel, petanque and robotics—provided guests with fresh opportunities to build family memories. The event’s partners were AMA concierge service and the Zotov centre. The original post can be seen here: the message on Telegram/@banksta.

According to experts, the festival illustrates how premium banks are shifting toward lifestyle offerings—travel, education, health care—while also managing investment portfolios for every family member. Analysts note that this experience‑driven model is becoming the new “golden standard” for high‑end client service, helping institutions stand out in a competitive market.

For many families, such yearly gatherings evolve into a cherished tradition, delivering a rare chance to connect through new activities. The blend of playful competition and educational workshops hints that similar concepts could be valuable for other banks seeking to strengthen client loyalty.

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